Data Protection

Last updated: 09.02.2025 1. Controller Information The data controller according to GDPR Article 4(7): Easy Sleep Lab UG (haftungsbeschränkt) Kolonnenstraße 8 10827 Berlin Germany Email: [email protected] 2. Data We Collect 2.1 Newsletter Subscription When you subscribe to our newsletter, we collect: - Email address - Subscription timestamp - Subscription confirmation status This data is processed based on your consent (GDPR Article 6(1)(a)). 2.2 Email Marketing - We use Resend.com as our email service provider - Emails contain tracking pixels to measure opening rates - Links in emails are tracked to analyze click behavior - You can opt out of tracking by unsubscribing 2.3 Affiliate and Attribution Data We collect and process: - Affiliate identification codes - UTM parameters (source, medium, campaign) - Referral information - Purchase attribution data This data is processed based on: - Contract fulfillment (GDPR Article 6(1)(b)) for affiliate partnerships - Legitimate interests (GDPR Article 6(1)(f)) for attribution tracking - Your consent (GDPR Article 6(1)(a)) for marketing-related tracking The collection of affiliate data is essential for: - Fulfilling our contractual obligations with affiliate partners - Processing accurate commission payments - Preventing fraud and ensuring proper attribution - Maintaining transparent business relationships with our partners 3. Purpose of Data Processing We process your data to: - Send you updates about our product launches - Provide newsletter content about baby sleep improvement - Send relevant information about our services - Improve our communication based on aggregated statistics - Track and process affiliate referrals and commissions - Analyze the effectiveness of our marketing channels - Fulfill our contractual obligations with business partners 4. Data Storage and Security - All data is stored on servers within the European Union - We implement appropriate technical and organizational measures to protect your data - Email addresses are stored securely by Resend.com - Affiliate and attribution data is stored for the duration of the business relationship plus any legally required retention period - We retain your data only as long as necessary or required by law 5. Your Rights Under GDPR, you have the right to: - Access your personal data - Rectify inaccurate personal data - Request erasure of your personal data - Restrict processing of your personal data - Data portability - Withdraw consent at any time To exercise these rights, please contact us at [email protected]. 6. Third-Party Services We use: - Resend.com for email management - AWS for hosting and data storage, eu-central-1 region 7. Cookie Policy Our website uses: - Essential cookies necessary for its operation - Affiliate tracking cookies (essential for contract fulfillment) - Attribution cookies for marketing analytics (with consent) Cookie Types: 1. Essential Cookies: - Basic website functionality - Affiliate tracking for commission processing - Session management 2. Marketing and Analytics Cookies (optional): - UTM parameter tracking - Marketing attribution - Campaign performance measurement You can manage your cookie preferences through our cookie consent banner. Note that declining non-essential cookies may limit our ability to analyze marketing effectiveness but will not affect basic website functionality or affiliate commission processing.